Satwik Dry Pack – Concept Draft 1. Product Idea Single-meal dry pack containing raw rice, dal, and chillies. Designed as a ready-to-cook ration pack – affordable, simple, and filling. Target: low-income families, students, small eateries, and relief/charity distributions. 2. Portion & Pricing Per person, per meal pack = 70 g rice + 35 g dal + 2 dry green chilli + 2 dry red chilli. Cost ~₹10–11 (raw material, Hyderabad avg. 2025). Retail price can be ₹12–15 (giving margin for packing, logistics, vendor). 3. Packaging & Branding Brand Name: Satwik (meaning pure, natural, simple). Design Features: Bright colors (orange, green, yellow) – connect to freshness, health, energy. Transparent small window (optional) to show rice/dal inside. Small hanging packs in chains (like chips/biscuits), easy for shops to display. Variants (future expansion): Satwik “Dal Rice Basic” (standard pack) Satwik “Khichdi Mix” (with a pinch of salt, turmeric, jeera) Satwik “Masala Meal” (with spice sa...